Privacy Policy & Terms

Who We Are

Increable Ltd. is a digital agency registered in England and Wales, based in London. We help local businesses create their online presence through website creation, marketing services, and AI consulting.

Contact: Contact form

What Data We Collect

We only collect data that you provide to us directly:

• Contact form: Name, email address, phone number (optional), business type, and your message.
• Analytics (with consent): Anonymised usage data such as pages visited, time on site, and general location (city-level). No personal information is collected through analytics.

Why We Collect It

We use your data for these purposes only:

• To respond to your enquiry and discuss your project
• To improve our website and services based on anonymised usage patterns

Our legal basis for processing contact form data is legitimate interest — you contacted us and expect a response. For analytics, we rely on your explicit consent via our cookie banner.

Analytics

We use Google Analytics 4 and Amplitude to understand how visitors use our website. These services are only activated after you give consent through our cookie banner.

If you reject cookies, no analytics data is collected whatsoever. You can change your preference at any time by clearing your browser's local storage for this site.

Cookies

This website uses the following storage:

• Cookie consent preference: Stored in your browser's local storage (not a cookie). Records whether you accepted or rejected analytics.
• Google Analytics cookies: Only set if you accept analytics. Used to distinguish users and sessions.
• Amplitude: Configured in cookieless mode. No cookies are set by Amplitude.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Request a copy of your data in a portable format
• Object to processing of your data
• Withdraw consent for analytics at any time

To exercise any of these rights, contact us via our form. We will respond within 30 days.

How Long We Keep Your Data

• Contact form submissions: Retained for 12 months, then deleted.
• Analytics data: Anonymised and retained according to Google and Amplitude's standard retention policies.

Data Sharing

We do not sell, rent, or share your personal data with third parties for marketing purposes. Data is only shared with:

• Resend: Our email delivery service, used to send your contact form submission to our team.
• Google & Amplitude: Analytics providers (only with your consent).
• Vercel: Our hosting provider, which processes requests to serve this website.

Terms of Use

By using this website, you agree to these terms. This website and its content are provided "as is" for informational purposes. While we strive for accuracy, we make no warranties about the completeness or reliability of the information presented.

All content on this website is the property of Increable Ltd. unless otherwise stated. You may not reproduce, distribute, or use our content without written permission.

Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page will be revised accordingly. We encourage you to review this page periodically.

Contact Us About Your Data

If you have any questions about this policy or your data, please contact us:

Increable Ltd.
London, United Kingdom
Use our contact form